The FX series 'Love Story' has sparked a surprising trend in the luxury watch market, with Rolex and Cartier watches experiencing a surge in demand. The series, which depicts the whirlwind courtship and marriage of John F. Kennedy Jr. and Carolyn Bessette, has captured the zeitgeist with its chic '90s fashion. This has led to a renewed interest in the stylish couple's clothing and accessories, including their luxury watches. The Rolex Datejust and Cartier Tank watches, in particular, have seen a significant increase in sales on the secondary market, according to the online marketplace Bezel. The Rolex Datejust, seen on the wrist of Calvin Klein in the series, and the Cartier Tank LC, worn by JFK Jr., have both experienced a surge in demand. The Cartier Tank Must, donned by Jackie Kennedy, has also seen an uptick in sales. Bezel's co-founder and CEO, Quaid Walker, attributes this trend to the cultural moment created by the series, which has crystallized the demand for these timeless watches. The Rolex Datejust, launched in 1945, was the first self-winding wristwatch with a date window that automatically changed over at midnight. It has been the best-selling Rolex model for much of its history and is the top-selling timepiece on Bezel. The Cartier Tank, a 1920s timepiece, has also been a favorite among horophiles for its timeless elegance and refined design. While smaller, vintage-inspired watches have gained attention in recent years, the Tank has consistently occupied a distinct and resilient position thanks to its design legacy and historical significance. The series 'Love Story' has simply strengthened the love collectors already had for the Datejust and Tank, reminding both new and seasoned collectors of the enduring relevance of these foundational models.
